KimGray's Creations
Helping a catering and decor agency simplify their identity and get discovered online
Project Overview
KimGray's Creations is an event catering duo from Chingola, Zambia. They needed a website to help communicate what they do and how they make occasions extra special.
I worked with them to improve their online presence and brand by redesigning their logo and creating their website. The goal was to create a visual identity that complemented and represented their colorful and creative services.
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What I Did
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Logo Redesign
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UI/UX Design
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Web Development
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What I Delivered
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Website (Responsive)
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Design System
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Year
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2021
Logo Redesign
A catering brand needs to be simple enough to be identified easily with enough character to stand out from the rest. A good, versatile logo that looks good on every medium helps with this.
Visual Design
For the visual design, I considered the colour palette and the typography of utmost importance for this project. The design choices I made had to communicate a sense of seriousness and elegance while leaving room for culunary and decorative creativity.
Tried and tested serif typography for a sense of elegance
Simple palette with pastel backgrounds that allow foreground elements and colors to stand out
Project Highlights
Here's an overview of some of the sections of the website and how they help KimGray's Creations achieve their goals.
Get Quotation
The target user event—designed with helpful contextual cues to make filling out a long form more bearable.
Showcase
Site gallery showcasing imagery from past catering and decor jobs
Client Feedback
Before Blessed created our website, our work was all over the place. Now, not only is the presentation eye-catching, but clients are able to find exactly what they are looking for and can reach us conveniently. It was a pleasure working with him.