KimGray's Creations is an event catering duo from Chingola, Zambia. They needed a website to help communicate what they do and how they make occasions extra special.
I worked with them to improve their online presence and brand by redesigning their logo and creating their website. The goal was to create a visual identity that complemented and represented their colorful and creative services.
What I Did
What I Delivered
A catering brand needs to be simple enough to be identified easily with enough character to stand out from the rest. A good, versatile logo that looks good on every medium helps with this.
For the visual design, I considered the colour palette and the typography of utmost importance for this project. The design choices I made had to communicate a sense of seriousness and elegance while leaving room for culunary and decorative creativity.
Tried and tested serif typography for a sense of elegance
Simple palette with pastel backgrounds that allow foreground elements and colors to stand out
Here's an overview of some of the sections of the website and how they help KimGray's Creations achieve their goals.
The target user event—designed with helpful contextual cues to make filling out a long form more bearable.
Site gallery showcasing imagery from past catering and decor jobs
Before Blessed created our website, our work was all over the place. Now, not only is the presentation eye-catching, but clients are able to find exactly what they are looking for and can reach us conveniently. It was a pleasure working with him.