KimGray's Creations
Helping a catering and decor agency simplify their identity and get discovered online
![Project hero image](./assets/pages/kimgrays/project-hero.jpg)
Project Overview
KimGray's Creations is an event catering duo from Chingola, Zambia. They needed a website to help communicate what they do and how they make occasions extra special.
I worked with them to improve their online presence and brand by redesigning their logo and creating their website. The goal was to create a visual identity that complemented and represented their colorful and creative services.
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What I Did
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Logo Redesign
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UI/UX Design
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Web Development
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What I Delivered
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Website (Responsive)
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Design System
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Year
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2021
![Project intro showcase image](./assets/pages/kimgrays/intro-showcase.jpg)
Logo Redesign
A catering brand needs to be simple enough to be identified easily with enough character to stand out from the rest. A good, versatile logo that looks good on every medium helps with this.
![Logo redesign showcase image](./assets/pages/kimgrays/identity-showcase.jpg)
Visual Design
For the visual design, I considered the colour palette and the typography of utmost importance for this project. The design choices I made had to communicate a sense of seriousness and elegance while leaving room for culunary and decorative creativity.
Tried and tested serif typography for a sense of elegance
![Visual design - typography](./assets/pages/kimgrays/visual-design-typography.jpg)
Simple palette with pastel backgrounds that allow foreground elements and colors to stand out
![Visual design - colors](./assets/pages/kimgrays/visual-design-colors.jpg)
Project Highlights
Here's an overview of some of the sections of the website and how they help KimGray's Creations achieve their goals.
![Project highlights - get quotation](./assets/pages/kimgrays/highlights-get-quotation.jpg)
Get Quotation
The target user event—designed with helpful contextual cues to make filling out a long form more bearable.
Showcase
Site gallery showcasing imagery from past catering and decor jobs
![Project highlights - gallery](./assets/pages/kimgrays/highlights-showcase.jpg)
![Final project showcase](./assets/pages/kimgrays/project-showcase.jpg)
Client Feedback
Before Blessed created our website, our work was all over the place. Now, not only is the presentation eye-catching, but clients are able to find exactly what they are looking for and can reach us conveniently. It was a pleasure working with him.