KimGray's Creations

Helping a catering and decor agency simplify their identity and get discovered online

Project hero image

Project Overview

KimGray's Creations is an event catering duo from Chingola, Zambia. They needed a website to help communicate what they do and how they make occasions extra special.

I worked with them to improve their online presence and brand by redesigning their logo and creating their website. The goal was to create a visual identity that complemented and represented their colorful and creative services.

  • What I Did

  • Logo Redesign

  • UI/UX Design

  • Web Development

  • What I Delivered

  • Website (Responsive)

  • Design System

  • Year

  • 2021

Project intro showcase image

Logo Redesign

A catering brand needs to be simple enough to be identified easily with enough character to stand out from the rest. A good, versatile logo that looks good on every medium helps with this.

  • Logo redesign 1
  • Logo redesign 2
  • Logo redesign 3
  • Logo redesign 4
Logo redesign showcase image

Visual Design

For the visual design, I considered the colour palette and the typography of utmost importance for this project. The design choices I made had to communicate a sense of seriousness and elegance while leaving room for culunary and decorative creativity.

Tried and tested serif typography for a sense of elegance

Visual design - typography

Simple palette with pastel backgrounds that allow foreground elements and colors to stand out

Visual design - colors

Project Highlights

Here's an overview of some of the sections of the website and how they help KimGray's Creations achieve their goals.

Project highlights - get quotation

Get Quotation

The target user event—designed with helpful contextual cues to make filling out a long form more bearable.


Site gallery showcasing imagery from past catering and decor jobs

Project highlights - gallery
Final project showcase